Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term. Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Google Search Console has an indexing option in its navigation menu.
When should you perform a technical SEO audit?
By taking these 12 essential steps, you’ll be able to fine-tune your website so that it not only impresses search engines but also makes users happy. Now that you’ve verified that all of your pages can be indexed, it’s time to search for branded keywords, which is the fourth step of our SEO audit checklist. That means you should look up phrases that include your brand name followed by your product or services. There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services).
That’s more than annoying if you have a website with tens, hundreds or even thousands of pages. Lets Encrypt is a non-profit organization that provides free SSL certificates, and it’s backed by some of the biggest players in the industry—including Google. If you have a small website (under ten pages), then I wouldn’t worry too much about either of these files. However, if you’re using WordPress, you can use a plugin like Yoast SEO to create both a robots.txt file and sitemap easily.
Final Thoughts on SEO audit tools
If you’re wondering exactly how much to allocate, a solid guideline is to dedicate 5% to 10% of your total revenue to marketing, with a good chunk going toward SEO. An SEO budget is more than a financial plan; it’s a blueprint for business growth. When done right, it gives you the clarity and confidence to invest where it matters most.
- We will take a look at the top few below, but you can also check our other guide for a more in-depth walkthrough.
- It involved a home services company that suddenly saw its organic traffic tank.
- Ultimately, every last element of search engine optimization is designed to give users the best possible experience on your website.
- As someone starting a clothing brand, it’s so helpful to think about SEO as an investment, not just a cost.
With Moz Pro, you have the tools you need to get SEO right — all in one place.
Head over to the Resources restricted from indexing section and review the list of pages currently restricted from indexing. You can also Enable expert options to access advanced crawler settings for List Mode. It is especially important to check the domain for penalties when you buy an already-used one. There is a risk of buying not only the domain but also its previous penalties by Google. To avoid this trap, consult our guides on how to choose expired domains, and how not to get trapped into the Google sandbox during a website launch. There are two predominant data sets that Lighthouse/PSI use to determine your site’s score; lab data and field data.
Morningscore is an intuitive SEO tool that simplifies website audits by identifying technical issues, broken links, and optimization opportunities. Track keyword rankings, analyze competitors, and improve your site’s SEO health with the tool. Perfect to make sure your website stays optimized and competitive. Audits dive into content quality, keyword use, meta tags, URL structure, and user experience.
It also detects problems behind the scenes, like inefficient caching that negatively affects page load times or missing canonical tags that impact your SEO. Our search engine optimization services are comprehensive, looking at all aspects of your webpages such as keyword usage, loading times and friendliness on mobile devices. Additionally our team will analyze coding errors, crawlability and accessibility along with SEO Anomaly analytics reporting to ensure you have the most up-to-date website possible. An SEO content strategy is a carefully crafted plan to create, optimize, and distribute high-quality content. This strategy encompasses various types of content, including written articles, images, and videos, all tailored to topics your target audience is actively searching for.
This could signal that you’ve been attacked by spam, which could harm your SEO. If you’re not sure where to start, follow the list of issues and fixes PageSpeed Insights suggests. Look for broken links, missing pages, and complex site structures. In this guide, I’ll walk you through five essential steps to maximize your site’s performance.
Here, you’ll see the number of mobile pages that require improvement. Alternatively, you can check Core Web Vitals using Google Search Console. The platform will showcase graphs on both mobile and desktop performance with an opportunity to open full reports with details and suggestions. With Core Web Vitals influencing rankings, it’s essential to guarantee seamless loading times and visual stability.