Refer to our detailed guide on the top 15 Google ranking factors to understand them and achieve and maintain high search engine rankings. But except for making users’ journey seamless, the load speed is among Google ranking factors. Nowadays, the search engine takes into account both desktop and mobile versions when calculating the speed. When influencers or experts mention or link back to your website in their articles or social media posts, it can significantly improve your search engine rankings. One of the best ways to attract natural backlinks is by creating compelling and shareable content.
Update Your Store Content and Optimize Your Images
On-page SEO is largely about using keywords (search terms you want to rank for) strategically. For example, Google sometimes displays an AI Overview at the top of search results. Focusing on keywords with a 0% to 29% (very easy to easy) PKD % can be an effective way to rank higher on Google Search.
How to Rank Higher On Google (13 Steps)
- SEO is time-consuming and if you don’t track your results, you won’t know where to make changes and if it’s worth the time and effort.
- Read my complete keyword research guide to learn how to maximize your keyword strategy in 2024 and look for the right keywords.
- They’re crucial for making sure your website shows up in relevant searches.
- This can help you find additional headings to add to a page as well as additional keywords to target with their own pages.
In the image below, “best advertising sentences” is a query that we’re getting impressions for. If I find that it’s a keyword, I might want to write a blog post on it or use it as a heading in an existing post. More and more, Google is focusing on providing answers rather than just a list of pages. Hence the term “zero-click search,” where a user can get the information they seek right in the results page without having to click into any one result. You might be a new site or SEO beginner looking to rank higher than page six for your blog post, or you might be looking to move from the sixth spot on page one to the number one spot.
If you’ve implemented the previous steps correctly in our downloadable checklist, this SEO Anomaly should be pretty straightforward. Before moving to the next step, it’s essential that your content is structured and formatted correctly. This might be the most important step in our downloadable checklist. Here are some real examples of content that is currently ranking in Google’s AI Overviews. These types of articles are straightforward and easy for Google to understand. Google is looking for clear and straightforward content for AI Overviews.
If you see a message telling you “Your search did not match any documents” then your site is not being indexed by Google. Double-check that you’ve spelled your websites domain name correctly (you can see I’ve added an extra ‘y’ in my domain name, below). A guest blog post is a free piece of content that you offer to another blog. In return, you’ll get at least a “bio” at the bottom of the guest post, where you can link to your homepage, a blog post, or (hopefully) whatever you like within reason. As mentioned, your Google E-A-T score essentially takes into account if your brand can be trusted.